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International Strategic Management of Brands and Online Firms

- Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ Internationalization
Af: Carolina Sinning Engelsk Paperback

International Strategic Management of Brands and Online Firms

- Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ Internationalization
Af: Carolina Sinning Engelsk Paperback
Tjek vores konkurrenters priser

The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational corporations benefit from their perceived brand globalness as well as from the application of the endorsed branding strategy in terms of favorable consumer behaviour across nations. Moreover, she reveals successful time-based internationalization process decisions for e-commerce firms.

Tjek vores konkurrenters priser
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The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational corporations benefit from their perceived brand globalness as well as from the application of the endorsed branding strategy in terms of favorable consumer behaviour across nations. Moreover, she reveals successful time-based internationalization process decisions for e-commerce firms.

Produktdetaljer
Sprog: Engelsk
Sider: 226
ISBN-13: 9783658380496
Indbinding: Paperback
Udgave:
ISBN-10: 3658380497
Kategori: Salg og marketing
Udg. Dato: 2 jul 2022
Længde: 0mm
Bredde: 148mm
Højde: 210mm
Forlag: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Oplagsdato: 2 jul 2022
Forfatter(e): Carolina Sinning
Forfatter(e) Carolina Sinning


Kategori Salg og marketing


ISBN-13 9783658380496


Sprog Engelsk


Indbinding Paperback


Sider 226


Udgave


Længde 0mm


Bredde 148mm


Højde 210mm


Udg. Dato 2 jul 2022


Oplagsdato 2 jul 2022


Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Kategori sammenhænge