Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
International Strategic Marketing
- A European Perspective
Engelsk
Bogcover for International Strategic Marketing af Marilyn Stone, J.B. McCall, 9780415314176
Specifikationer
Sprog:
Engelsk
Sider:
284
ISBN-13:
9780415314176
Indbinding:
Paperback
ISBN-10:
0415314178
Udg. Dato:
15 apr 2004
Størrelse i cm:
24,6 x 17,4
Oplagsdato:
15 apr 2004
Forfatter(e):

International Strategic Marketing

- A European Perspective
Engelsk
Paperback 2004
Format:

Bog beskrivelse

As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include:

  • marketing information systems
  • marketing research
  • product development
  • pricing issues
  • international promotion
  • distribution channels.

With a strong theoretical framework, this informative text draws out the key issues within the developing European Union and the role it plays in marketing around the globe. Its excellent pedagogy (including case studies, summaries, text boxes and a website to run alongside), helps make it a valuable resource for academics and professionals alike. 

Visit the Companion website at www.routledge.com/textbooks/0415314178

... Vis mere

Hos Booktok
587 kr
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
284
ISBN-13:
9780415314176
Indbinding:
Paperback
ISBN-10:
0415314178
Udg. Dato:
15 apr 2004
Størrelse i cm:
24,6 x 17,4
Oplagsdato:
15 apr 2004
Forfatter(e):
Finder produkter...
Kategori sammenhænge