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Internet Retailing and Future Perspectives
Engelsk
Bogcover for Internet Retailing and Future Perspectives af Sabine Gerlach, Charles Dennis, Bang Nguyen, Eleonora Pantano, 9781138940529
Specifikationer
Sprog:
Engelsk
Sider:
364
ISBN-13:
9781138940529
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1138940526
Udg. Dato:
5 dec 2016
Størrelse i cm:
23,5 x 15,7 x 2,0
Oplagsdato:
5 dec 2016
Paperback 2016
Format:

Bog beskrivelse

Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies.

This long-awaited new edition provides a thorough and substantial update to its solid core principle of digital retailing and its relationship with conventional retail methods. These principles are explained clearly and practically to provide students, entrepreneurs and researchers with a reliable guide to the implementation and operation of a successful online retailing business.

Updates to this edition include:

    • Search engine marketing and search engine optimization.
    • New and updated case studies, including Tesco’s virtual store, Ray-Ban’s smart mirror, IKEA’s mobile catalogue and Nordstrom’s TextStyle.
    • Social networks and electronic word-of-mouth communication.
    • A new chapter on ubiquitous retailing.

With accessibly written features such as key learning points, questions, think points and further reading, Internet Retailing and Future Perspectives is ideal for anyone using, studying or researching digital commerce.

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Specifikationer
Sprog:
Engelsk
Sider:
364
ISBN-13:
9781138940529
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1138940526
Udg. Dato:
5 dec 2016
Størrelse i cm:
23,5 x 15,7 x 2,0
Oplagsdato:
5 dec 2016
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