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Intoxicating Pleasures
- The Reinvention of Wine, Beer, and Whiskey after Prohibition
Engelsk
Bogcover for Intoxicating Pleasures af Lisa Jacobson, 9780520401099
Specifikationer
Sprog:
Engelsk
Sider:
398
ISBN-13:
9780520401099
Indbinding:
Hardback
ISBN-10:
0520401093
Udg. Dato:
29 okt 2024
Størrelse i cm:
16,0 x 23,6 x 3,1
Serie:
California Studies in Food and Culture
Oplagsdato:
29 okt 2024
Forfatter(e):

Intoxicating Pleasures

- The Reinvention of Wine, Beer, and Whiskey after Prohibition
Engelsk
Hardback 2024
Format:

Bog beskrivelse
In popular memory the repeal of US Prohibition in 1933 signaled alcohol’s decisive triumph in a decades-long culture war. But as Lisa Jacobson reveals, alcohol’s respectability and mass market success were neither sudden nor assured. It took a world war and a battalion of public relations experts and tastemakers to transform wine, beer, and whiskey into emblems of the American good life. Alcohol producers and their allies—a group that included scientists, trade associations, restaurateurs, home economists, cookbook authors, and New Deal planners—powered a publicity machine that linked alcohol to wartime food crusades and new ideas about the place of pleasure in modern American life. In this deeply researched and engagingly written book, Jacobson shows how the yearnings of ordinary consumers and military personnel shaped alcohol’s cultural reinvention and put intoxicating pleasures at the center of broader debates about the rights and obligations of citizens.   
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Specifikationer
Sprog:
Engelsk
Sider:
398
ISBN-13:
9780520401099
Indbinding:
Hardback
ISBN-10:
0520401093
Udg. Dato:
29 okt 2024
Størrelse i cm:
16,0 x 23,6 x 3,1
Serie:
California Studies in Food and Culture
Oplagsdato:
29 okt 2024
Forfatter(e):
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