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Introducing Public Relations

- Theory and Practice
Af: Keith Butterick Engelsk Paperback

Introducing Public Relations

- Theory and Practice
Af: Keith Butterick Engelsk Paperback
Tjek vores konkurrenters priser
Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner.

With interviews and ′day in the life′ examples from a wide range of professionals in the industry students will learn what PR practitioners do, what they think and how the industry really works. Putting the student first, this book:
  • Gives a grounded, critical coverage of the history and theory of PR, so students understand not just the what but the how and why
  • Covers all aspects of PR in practice, from in-house and consultancies to government, sport, NGO and corporate PR
  • Packs each chapter with case studies, anecdotes from the field and career advice from expert PR professionals
  • Helps easy revision with exercises, summaries and checklist.

Highly accessible and engaging, there is no better headstart to understanding what PR is all about. It is the perfect text for any students encountering public relations theory and practice for the first time.

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Tjek vores konkurrenters priser
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Fragt: 39 kr
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Tjek vores konkurrenters priser
Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner.

With interviews and ′day in the life′ examples from a wide range of professionals in the industry students will learn what PR practitioners do, what they think and how the industry really works. Putting the student first, this book:
  • Gives a grounded, critical coverage of the history and theory of PR, so students understand not just the what but the how and why
  • Covers all aspects of PR in practice, from in-house and consultancies to government, sport, NGO and corporate PR
  • Packs each chapter with case studies, anecdotes from the field and career advice from expert PR professionals
  • Helps easy revision with exercises, summaries and checklist.

Highly accessible and engaging, there is no better headstart to understanding what PR is all about. It is the perfect text for any students encountering public relations theory and practice for the first time.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 240
ISBN-13: 9781412921152
Indbinding: Paperback
Udgave:
ISBN-10: 1412921155
Kategori: PR
Udg. Dato: 3 feb 2011
Længde: 15mm
Bredde: 186mm
Højde: 231mm
Forlag: SAGE Publications Inc
Oplagsdato: 3 feb 2011
Forfatter(e): Keith Butterick
Forfatter(e) Keith Butterick

Kategori PR

ISBN-13 9781412921152

Sprog Engelsk

Indbinding Paperback

Sider 240

Udgave

Længde 15mm

Bredde 186mm

Højde 231mm

Udg. Dato 3 feb 2011

Oplagsdato 3 feb 2011

Forlag SAGE Publications Inc

Kategori sammenhænge