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Introduction to Corporate Communication
- Case Studies from India
Engelsk
Bogcover for Introduction to Corporate Communication af Mona Gupta, Charu Lata Singh, 9781032149264
Specifikationer
Sprog:
Engelsk
Sider:
290
ISBN-13:
9781032149264
Indbinding:
Paperback
ISBN-10:
1032149264
Udg. Dato:
25 sep 2023
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
25 sep 2023
Forfatter(e):

Introduction to Corporate Communication

- Case Studies from India
Engelsk
Paperback 2023
Format:

Bog beskrivelse

This book examines the evolution of corporate communication in the recent past in the context of the rapidly changing contemporary business environment in India.

Using several case studies, it illustrates the growing need for small and large businesses to recognize and form a direct connection with their stakeholders and further explains the effective ways through which specific business requirements are realized by communication managers. The book explores the greater dependency and function of multiple media strategies and their challenges. It also offers various theoretical and practical insights into the successful integration of diverse communication and marketing strategies like employee communication, investor relations, corporate social responsibility and philanthropy, branding, crisis management, and corporate ethics and governance, among others.

Lucid and comprehensive, this book will be an essential read for students and scholars of corporate communications, business management, media and communication studies, public relations, and marketing, as well as communication and marketing practitioners.

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Specifikationer
Sprog:
Engelsk
Sider:
290
ISBN-13:
9781032149264
Indbinding:
Paperback
ISBN-10:
1032149264
Udg. Dato:
25 sep 2023
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
25 sep 2023
Forfatter(e):
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