Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Islam, Marketing and Consumption
- Critical Perspectives on the Intersections
Engelsk
Bogcover for Islam, Marketing and Consumption af , 9780367279219
Specifikationer
Sprog:
Engelsk
Sider:
204
ISBN-13:
9780367279219
Indbinding:
Paperback
ISBN-10:
0367279215
Udg. Dato:
28 mar 2019
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
28 mar 2019

Islam, Marketing and Consumption

- Critical Perspectives on the Intersections
Engelsk
Paperback 2019
Format:

Bog beskrivelse

In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted intersections between Islam and markets.

This book seeks to reflect various unheard and emerging critical voices from within the Muslim world, and provide a series of critical insights on how, if and why Islam matters to marketing theory and practice. It questions the existing assumptions and polarising discussions which underpin the portrayal of Islam as the ‘other’ of Modernity, while acknowledging that Muslims themselves are partially responsible for creating stereotyped representations of Islam and ‘the Muslim’.

This wide-ranging and insightful collection will advance emerging critical perspectives, and provide new insights that will influence the generation and application of knowledge in the context of Muslim societies. It will open up fresh conversations for scholars in marketing as well as the broader humanities and social sciences.

... Vis mere

Hos Booktok
452 kr
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
204
ISBN-13:
9780367279219
Indbinding:
Paperback
ISBN-10:
0367279215
Udg. Dato:
28 mar 2019
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
28 mar 2019
Finder produkter...
Kategori sammenhænge