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Journalism in the Generation Z Age
Af: D. Jasun Carr, Mitchell T. Bard
Engelsk Hardback
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Journalism in the Generation Z Age

Af: D. Jasun Carr, Mitchell T. Bard
Engelsk Hardback
Hardback
653 kr
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Om denne bog

This book examines how Generation Z, defined by their orientation as “social media natives,” grew up in a media system centered around social media. D. Jasun Carr and Mitchell T. Bard explore how Gen Z consumes news media differently than other cohorts, and how this shift in consumption affects both the members of Gen Z, the media, and media scholarship. The authors take a media ecology approach to laying out the new media landscape in which Gen Z was raised, before looking at how this new ecology affects many of the traditional theories and underpinnings of media effects, media psychology, and journalism. Through the use of original experimental research and the compilation of extant theory and survey data, Carr and Bard argue that while members of Gen Z eschew the more traditional structures of the media ecosystem in favor of those that incorporate a social element, they nevertheless behave, in many ways, similarly to those who came before. Scholars of communication, media studies, social media, and journalism will find this book of particular interest.

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Product detaljer
Sprog:
Engelsk
Sider:
146
ISBN-13:
9781793639943
Indbinding:
Hardback
Udgave:
ISBN-10:
1793639949
Kategori:
Udg. Dato:
18 dec 2023
Længde:
18mm
Bredde:
236mm
Højde:
159mm
Forlag:
Lexington Books
Oplagsdato:
18 dec 2023
Forfatter(e):
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