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Key Business Analytics, Travel Edition
- The 60+ tools every manager needs to turn data into insights
Engelsk Paperback
Key Business Analytics, Travel Edition
- The 60+ tools every manager needs to turn data into insights
Engelsk Paperback

212 kr
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6 - 8 hverdage

Om denne bog

Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities.

 

It includes analysis techniques within the following categories:

  • Financial analytics – cashflow, profitability, sales forecasts
  • Market analytics – market size, market trends, marketing channels
  • Customer analytics – customer lifetime values, social media, customer needs
  • Employee analytics – capacity, performance, leadership
  • Operational analytics – supply chains, competencies, environmental impact
  • Bare business analytics – sentiments, text, correlations

Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials:

  • What is it?
  • When should I use it?
  • How do I use it?
  • Tips and pitfalls
  • Further reading

This essential toolkit also provides an invaluable section on how to gather original data yourself through surveys, interviews, focus groups, etc.

Product detaljer
Sprog:
Engelsk
Sider:
280
ISBN-13:
9781292081779
Indbinding:
Paperback
Udgave:
ISBN-10:
1292081775
Udg. Dato:
5 nov 2015
Længde:
18mm
Bredde:
216mm
Højde:
139mm
Forlag:
Pearson Education Limited
Oplagsdato:
5 nov 2015
Forfatter(e):
Kategori sammenhænge