Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Bøger
Bestsellers
Kommer snart
Nyheder
Spil og hobby
Hjem
Kategorier
Bestsellers
Kommer snart
Nyheder
FAQ
Konto
Kontakt
Kurv
  1. Bog
  2. Specifik ledelse
  3. Budgettering og økonomistyring

Key Marketing Metrics

- The 50+ metrics every manager needs to know
Af: Phillip Pfeifer, Neil Bendle, David Reibstein, Paul Farris Engelsk Paperback

Key Marketing Metrics

- The 50+ metrics every manager needs to know
Af: Phillip Pfeifer, Neil Bendle, David Reibstein, Paul Farris Engelsk Paperback
Tjek vores konkurrenters priser

Measure, manage and get the most out of your marketing.

Key Marketing Metrics is the definitive guide to today''s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge.

With leading experts, discover how to build your reputation by:

  • Using marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions
  • Applying high-value metrics for virtually every facet of marketing to maximise the return on your investment and identify the best new opportunities for profit
  • Building models to assist with planning to give you the best tools for decision-making

In its third edition, this award-winning book now includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity.

 

Vis mere
Tjek vores konkurrenters priser
Normalpris
kr 431
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

Measure, manage and get the most out of your marketing.

Key Marketing Metrics is the definitive guide to today''s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge.

With leading experts, discover how to build your reputation by:

  • Using marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions
  • Applying high-value metrics for virtually every facet of marketing to maximise the return on your investment and identify the best new opportunities for profit
  • Building models to assist with planning to give you the best tools for decision-making

In its third edition, this award-winning book now includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity.

 

Vis mere
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 496
ISBN-13: 9781292360867
Indbinding: Paperback
Udgave: 3
ISBN-10: 1292360860
Kategori: Budgettering og økonomistyring
Udg. Dato: 2 mar 2021
Længde: 30mm
Bredde: 234mm
Højde: 158mm
Forlag: Pearson Education Limited
Oplagsdato: 2 mar 2021
Forfatter(e): Phillip Pfeifer, Neil Bendle, David Reibstein, Paul Farris
Forfatter(e) Phillip Pfeifer, Neil Bendle, David Reibstein, Paul Farris

Kategori Budgettering og økonomistyring

ISBN-13 9781292360867

Sprog Engelsk

Indbinding Paperback

Sider 496

Udgave 3

Længde 30mm

Bredde 234mm

Højde 158mm

Udg. Dato 2 mar 2021

Oplagsdato 2 mar 2021

Forlag Pearson Education Limited

Kategori sammenhænge