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Key MBA Models

- The 60+ Models Every Manager and Business Student Needs to Know
Af: Julian Birkinshaw, Ken Mark Engelsk Paperback

Key MBA Models

- The 60+ Models Every Manager and Business Student Needs to Know
Af: Julian Birkinshaw, Ken Mark Engelsk Paperback
Tjek vores konkurrenters priser

Key MBA Models is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline – from Strategy and Finance to Marketing and Accounting – and distils them into concise summaries of what they are and how to apply them.

 

Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know. Themed around the course modules on an MBA, the 60+ models fall into the following categories:

  • Strategy
  • Business Economics
  • Finance
  • Decision Science
  • Accounting
  • Operations
  • Marketing
  • Organisational Behaviour

The term ‘model’ is used loosely – in some cases it might be a framework (The 4 Ps of Marketing, Porter’s Five Forces), in some cases it might be an important concept (open innovation or customer orientation), and in some cases it might be a technical model (the Capital Asset Pricing Model).

 

 

Built on research with academics from the top international business schools, this book is an essential reference guide for every manager and MBA.

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Tjek vores konkurrenters priser
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Tjek vores konkurrenters priser

Key MBA Models is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline – from Strategy and Finance to Marketing and Accounting – and distils them into concise summaries of what they are and how to apply them.

 

Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know. Themed around the course modules on an MBA, the 60+ models fall into the following categories:

  • Strategy
  • Business Economics
  • Finance
  • Decision Science
  • Accounting
  • Operations
  • Marketing
  • Organisational Behaviour

The term ‘model’ is used loosely – in some cases it might be a framework (The 4 Ps of Marketing, Porter’s Five Forces), in some cases it might be an important concept (open innovation or customer orientation), and in some cases it might be a technical model (the Capital Asset Pricing Model).

 

 

Built on research with academics from the top international business schools, this book is an essential reference guide for every manager and MBA.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 296
ISBN-13: 9781292016856
Indbinding: Paperback
Udgave:
ISBN-10: 129201685X
Kategori: Forretningsstrategier
Udg. Dato: 21 maj 2015
Længde: 16mm
Bredde: 233mm
Højde: 157mm
Forlag: Pearson Education Limited
Oplagsdato: 21 maj 2015
Forfatter(e): Julian Birkinshaw, Ken Mark
Forfatter(e) Julian Birkinshaw, Ken Mark

Kategori Forretningsstrategier

ISBN-13 9781292016856

Sprog Engelsk

Indbinding Paperback

Sider 296

Udgave

Længde 16mm

Bredde 233mm

Højde 157mm

Udg. Dato 21 maj 2015

Oplagsdato 21 maj 2015

Forlag Pearson Education Limited

Kategori sammenhænge