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Leveraging Brands in Sport Business
Engelsk
Bogcover for Leveraging Brands in Sport Business af , 9780415534857
Specifikationer
Sprog:
Engelsk
Sider:
262
ISBN-13:
9780415534857
Indbinding:
Paperback
ISBN-10:
0415534852
Kategori:
Udg. Dato:
5 aug 2013
Størrelse i cm:
25,2 x 17,8 x 1,6
Oplagsdato:
5 aug 2013

Leveraging Brands in Sport Business

Engelsk
Paperback 2013
Format:

Bog beskrivelse

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.

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838,83 kr
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713 kr
spar 15%
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Specifikationer
Sprog:
Engelsk
Sider:
262
ISBN-13:
9780415534857
Indbinding:
Paperback
ISBN-10:
0415534852
Kategori:
Udg. Dato:
5 aug 2013
Størrelse i cm:
25,2 x 17,8 x 1,6
Oplagsdato:
5 aug 2013
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