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Lights, Camera, Madison Avenue

- The Golden Age of Advertising
Af: Robert Naud Engelsk Paperback

Lights, Camera, Madison Avenue

- The Golden Age of Advertising
Af: Robert Naud Engelsk Paperback
Tjek vores konkurrenters priser

This inside look at the production of 20th century television commercials begins with a review of advertising''s beginnings going through the 1960s and early 1970s. The author, a career "Mad man," recounts lightheartedly his experiences on commercial productions--both live and film--in theaters and studios in New York City, at LBJ''s ranch, on the White House lawn, along Rome''s Appian Way, in Lady Astor''s dining room and on the Tryall Golf Course in Jamaica, among other places. The technical (and people) challenges involved in producing high-end commercials for major corporations are given in often funny detail.

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This inside look at the production of 20th century television commercials begins with a review of advertising''s beginnings going through the 1960s and early 1970s. The author, a career "Mad man," recounts lightheartedly his experiences on commercial productions--both live and film--in theaters and studios in New York City, at LBJ''s ranch, on the White House lawn, along Rome''s Appian Way, in Lady Astor''s dining room and on the Tryall Golf Course in Jamaica, among other places. The technical (and people) challenges involved in producing high-end commercials for major corporations are given in often funny detail.

Produktdetaljer
Sprog: Engelsk
Sider: 208
ISBN-13: 9781476662336
Indbinding: Paperback
Udgave:
ISBN-10: 1476662339
Udg. Dato: 30 dec 2015
Længde: 0mm
Bredde: 152mm
Højde: 229mm
Forlag: McFarland & Co Inc
Oplagsdato: 30 dec 2015
Forfatter(e): Robert Naud
Forfatter(e) Robert Naud


Kategori Medievidenskab: reklame og samfund


ISBN-13 9781476662336


Sprog Engelsk


Indbinding Paperback


Sider 208


Udgave


Længde 0mm


Bredde 152mm


Højde 229mm


Udg. Dato 30 dec 2015


Oplagsdato 30 dec 2015


Forlag McFarland & Co Inc

Kategori sammenhænge