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Low-Cost, Low-Tech Innovation
- New Product Development in the Food Industry
Engelsk
Bogcover for Low-Cost, Low-Tech Innovation af Vijay Vyas, 9780367867515
Specifikationer
Sprog:
Engelsk
Sider:
164
ISBN-13:
9780367867515
Indbinding:
Paperback
ISBN-10:
0367867516
Udg. Dato:
12 dec 2019
Størrelse i cm:
15,4 x 23,3 x 1,5
Oplagsdato:
12 dec 2019
Forfatter(e):

Low-Cost, Low-Tech Innovation

- New Product Development in the Food Industry
Engelsk
Paperback 2019
Format:

Bog beskrivelse

Like much of SMEs research, innovation studies of small enterprises have commenced later and are less numerous. The focus of such studies remains high-technology enterprises, which continue to attract both academic and popular interest, oblivious to the innovative endeavours of people in traditional low-tech industries.

This book attempts to address this imbalance through a comprehensive analysis of innovation in this largely neglected area. Based on case studies of seven small innovative food companies, this book presents an in-depth analysis of innovation in the Scottish food and drinks industry and unravels a lesser-known approach to effective low-cost product innovation, which is simple and economical, yet elegant and successful.

Using careful data collection and rigorous statistical testing, the analysis and findings in this book address a wide spectrum of interests: academics in business schools, policy makers in governments and executives and entrepreneurs in food and other low-technology sectors.

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Specifikationer
Sprog:
Engelsk
Sider:
164
ISBN-13:
9780367867515
Indbinding:
Paperback
ISBN-10:
0367867516
Udg. Dato:
12 dec 2019
Størrelse i cm:
15,4 x 23,3 x 1,5
Oplagsdato:
12 dec 2019
Forfatter(e):
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