Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Luxury Fashion Marketing and Branding
- A Strategic Approach
4.3
(3080)
Engelsk
Bogcover for Luxury Fashion Marketing and Branding af Alice Dallabona, 9781032206882
Specifikationer
Sprog:
Engelsk
Sider:
186
ISBN-13:
9781032206882
Indbinding:
Paperback
ISBN-10:
1032206888
Kategori:
Udg. Dato:
22 aug 2024
Størrelse i cm:
24,4 x 17,4 x 1,4
Oplagsdato:
22 aug 2024
Forfatter(e):

Luxury Fashion Marketing and Branding

- A Strategic Approach
4.3
(3080)
Engelsk
Paperback 2024
Format:

Bog beskrivelse

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR. The textbook also offers a focused discussion of the challenges faced by luxury fashion brands to meet growing customer demand for ethical and sustainable practice, including concerns related to diversity, inclusivity, and cultural sensitivity.

This textbook is grounded in business practices, featuring real-world examples and international case studies from both established and modern brands. Chapter objectives and summaries aid comprehension, whilst end-of-chapter questions and activities enable further research and discussion.

Luxury Fashion Marketing and Branding is ideal for advanced undergraduate and postgraduate students of fashion marketing and communications, luxury fashion business and luxury brand management. Its applied approach will also make it suitable for those studying for an Executive MBA in Fashion and Luxury Management. Online resources include an instructor’s manual, lecture slides and a test bank.

... Vis mere

Forlags Vejl. pris
431,02 kr
Hos Booktok
387 kr
spar 10%
Læg i kurv nu
Sikker betaling
6 - 8 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
186
ISBN-13:
9781032206882
Indbinding:
Paperback
ISBN-10:
1032206888
Kategori:
Udg. Dato:
22 aug 2024
Størrelse i cm:
24,4 x 17,4 x 1,4
Oplagsdato:
22 aug 2024
Forfatter(e):
Finder produkter...
Kategori sammenhænge