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Luxury, Lies and Marketing
- Shattering the Illusions of the Luxury Brand
Af: M. Sicard
Engelsk
Bogcover for Luxury, Lies and Marketing af M. Sicard, 9781349443079
Specifikationer
Sprog:
Engelsk
Sider:
190
ISBN-13:
9781349443079
Indbinding:
Paperback
ISBN-10:
1349443077
Udg. Dato:
1 jan 2013
Størrelse i cm:
21,6 x 14,0
Oplagsdato:
1 jan 2013
Forfatter(e):

Luxury, Lies and Marketing

- Shattering the Illusions of the Luxury Brand
Af: M. Sicard
Engelsk
Paperback 2013
Format:

Bog beskrivelse
Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy
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Specifikationer
Sprog:
Engelsk
Sider:
190
ISBN-13:
9781349443079
Indbinding:
Paperback
ISBN-10:
1349443077
Udg. Dato:
1 jan 2013
Størrelse i cm:
21,6 x 14,0
Oplagsdato:
1 jan 2013
Forfatter(e):
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