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M: Advertising: 2024 Release ISE
Engelsk
Bogcover for M: Advertising: 2024 Release ISE af William Arens, Michael Weigold, 9781266851759
Specifikationer
Sprog:
Engelsk
Sider:
480
ISBN-13:
9781266851759
Indbinding:
Paperback
Udgave:
5
ISBN-10:
1266851755
Udg. Dato:
26 feb 2024
Størrelse i cm:
27,6 x 23,1 x 2,5
Oplagsdato:
26 feb 2024

M: Advertising: 2024 Release ISE

Engelsk
Paperback 2024
Format:

Bog beskrivelse
M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising.  M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format.  Supported by a robust digital through McGraw Hill Connect, M: Advertising is relevant and engaging for today’s business students.   
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Specifikationer
Sprog:
Engelsk
Sider:
480
ISBN-13:
9781266851759
Indbinding:
Paperback
Udgave:
5
ISBN-10:
1266851755
Udg. Dato:
26 feb 2024
Størrelse i cm:
27,6 x 23,1 x 2,5
Oplagsdato:
26 feb 2024
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