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Machiavelli, Marketing and Management
Engelsk
Bogcover for Machiavelli, Marketing and Management af Phil Harris, Patricia Rees, Andrew Lock, 9780415216708
Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9780415216708
Indbinding:
Paperback
ISBN-10:
0415216702
Udg. Dato:
20 apr 2000
Størrelse i cm:
23,4 x 15,9 x 1,5
Oplagsdato:
20 apr 2000

Machiavelli, Marketing and Management

Engelsk
Paperback 2000
Format:

Bog beskrivelse

This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today’s manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as:

* modern management
* governance and ethics
* post-modernism
* marketing
* political communication and spin doctoring
* rhetoric and dichotomy of Machiavelli.

It brings together an outstanding and diverse range of contributors including leading Machiavelli writers, prominent ''politicos'', some of the key management thinkers in the UK, and descendants of Machiavelli himself, and will be of great interest to all students and scholars of management, marketing and political science.








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Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9780415216708
Indbinding:
Paperback
ISBN-10:
0415216702
Udg. Dato:
20 apr 2000
Størrelse i cm:
23,4 x 15,9 x 1,5
Oplagsdato:
20 apr 2000
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