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Mad for Ads
Engelsk
Bogcover for Mad for Ads af Erica Fyvie, 9781525301315
Specifikationer
Sprog:
Engelsk
Sider:
64
ISBN-13:
9781525301315
Indbinding:
Hardback
ISBN-10:
1525301314
Udg. Dato:
4 maj 2021
Størrelse i cm:
21,6 x 25,4 x 1,3
Forlag:
Oplagsdato:
4 maj 2021
Forfatter(e):

Mad for Ads

Engelsk
Hardback 2021
Format:

Bog beskrivelse
For children growing up in an advertising-saturated world, here''s an eye-opening explanation of what advertising is, how it works and why that matters. The book covers the components of an advertising campaign, from slogans to logos, and the many ways marketers seek to influence behaviour, from tapping into fears to using psychological pricing. It then brings these techniques and tools to life by taking readers through the creation of two fictional advertising plans. It''s a savvy look at the business of advertising that teaches children to pay better attention to ads and be more discerning about the messages they find.
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Specifikationer
Sprog:
Engelsk
Sider:
64
ISBN-13:
9781525301315
Indbinding:
Hardback
ISBN-10:
1525301314
Udg. Dato:
4 maj 2021
Størrelse i cm:
21,6 x 25,4 x 1,3
Forlag:
Oplagsdato:
4 maj 2021
Forfatter(e):
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