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Make Products That Matter
- A practical guide to understanding customer and user needs
Engelsk
Bogcover for Make Products That Matter af Chloe Sharp, 9789063696849
Specifikationer
Sprog:
Engelsk
Sider:
280
ISBN-13:
9789063696849
Indbinding:
Paperback
ISBN-10:
9063696841
Udg. Dato:
9 nov 2023
Størrelse i cm:
17,1 x 24,1 x 2,3
Oplagsdato:
9 nov 2023
Forfatter(e):

Make Products That Matter

- A practical guide to understanding customer and user needs
Engelsk
Paperback 2023
Format:

Bog beskrivelse

A hands-on guide for using research, experimentation and testing for new products; from idea through to post-launch.


You want to make products that matter. Products that strike a chord with your target audience. To do that, you will need to connect with customers and users to get their feedback. Sounds easy enough, but figuring out the right research methods for product development can be complex. That''s where this book comes in.

"Make Products That Matter" helps you navigate the entire product lifecycle, considering everything from organisational growth, popular frameworks like lean start-up, product-market fit, design thinking, and innovation.

It''s a practical guide explaining which research methods work best at different product lifecycle stages. Additionally, it provides insights on how to maintain and apply these insights effectively.

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Specifikationer
Sprog:
Engelsk
Sider:
280
ISBN-13:
9789063696849
Indbinding:
Paperback
ISBN-10:
9063696841
Udg. Dato:
9 nov 2023
Størrelse i cm:
17,1 x 24,1 x 2,3
Oplagsdato:
9 nov 2023
Forfatter(e):
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