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Making the Healthcare Shift
- The Transformation to Consumer-Centricity
Engelsk Hardback
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Making the Healthcare Shift

- The Transformation to Consumer-Centricity
Engelsk Hardback

217 kr
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Om denne bog
Making the Healthcare Shift is a practical guide for healthcare leaders across the globe who have the fortitude to transform their organizations to both compete and win in the age of healthcare consumerism.

Healthcare organizations finally have both the motive and means to engage and empower consumers. While healthcare organizations have recognized the need to change, they often don’t know where or how to begin. As the industry sits on the edge of transformation, marketing strategists, Scott Davis and Jeff Gourdji, reveal how traditional healthcare organizations (payers, providers, pharma companies) can prepare for the changes to come and re-invent how they engage with consumers. Making the Healthcare Shift includes over 60 executive interviews with the biggest names in healthcare and a quantitative research study. Some of these names include Mayo Clinic, Blue Cross Blue Shield plans, and Pfizer. Scott and Jeff identify five shifts organizations can make to better compete and win in this evolving landscape and offer practical advice on how to make those shifts become a reality.

Product detaljer
Sprog:
Engelsk
Sider:
212
ISBN-13:
9781642791105
Indbinding:
Hardback
Udgave:
ISBN-10:
1642791105
Kategori:
Udg. Dato:
21 mar 2019
Længde:
0mm
Bredde:
139mm
Højde:
215mm
Forlag:
Morgan James Publishing llc
Oplagsdato:
21 mar 2019
Forfatter(e):
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