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Management in a Dynamic Environment
- Concepts, Methods, and Tools
Engelsk
Bogcover for Management in a Dynamic Environment af Rico Baldegger, 9783658451158
Specifikationer
Sprog:
Engelsk
Sider:
350
ISBN-13:
9783658451158
Indbinding:
Paperback
ISBN-10:
3658451157
Udg. Dato:
31 okt 2025
Størrelse i cm:
24,0 x 16,8
Oplagsdato:
31 okt 2025
Forfatter(e):

Management in a Dynamic Environment

- Concepts, Methods, and Tools
Engelsk
Paperback 2025
Format:

Bog beskrivelse

This open-access book provides basic management knowledge in a concise and structured way. Fundamental aspects of management are described, based on which a model of the enterprise is outlined. This allows readers to find their way around easily, reflect, set new approaches in context, and examine them critically. The practical examples, the interpretation questions, and the short case studies at the end of each chapter facilitate the transition from theory to practice. Sustainability, corporate responsibility, and circular business have been extended for this second edition. Current practical examples have been included (e.g., UBS merger, Rolex, Nestlé, Logitech, Netflix, Ferrero), and company examples have been updated or replaced. In addition, the company model has been adapted, media have been added as stakeholders, and the environmental spheres, according to PESTEL, have been included. The chapter on corporate culture has been extended with additional models which rely on concepts of leadership style.

This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland. 

In addition, novice and experienced managers will find new inspiration and practical guidance supported by compelling examples.

 

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Specifikationer
Sprog:
Engelsk
Sider:
350
ISBN-13:
9783658451158
Indbinding:
Paperback
ISBN-10:
3658451157
Udg. Dato:
31 okt 2025
Størrelse i cm:
24,0 x 16,8
Oplagsdato:
31 okt 2025
Forfatter(e):
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