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Management Speak
- Why We Listen to What Management Gurus Tell Us
Engelsk
Bogcover for Management Speak af David Greatbatch, Timothy Clark, 9780415306232
Specifikationer
Sprog:
Engelsk
Sider:
170
ISBN-13:
9780415306232
Indbinding:
Paperback
ISBN-10:
041530623X
Udg. Dato:
18 aug 2005
Størrelse i cm:
21,6 x 13,8
Oplagsdato:
18 aug 2005

Management Speak

- Why We Listen to What Management Gurus Tell Us
Engelsk
Paperback 2005
Format:

Bog beskrivelse

Based on primary research into the public lectures of management gurus, this fascinating new volume analyzes how such gurus disseminate their ideas, values and visions on the international management lecture circuit. Adopting a novel conceptual/theoretical perspective, it brings together insights from the fields of management, sociology, media studies, communications and social psychology.

Written by leading figures in the field, this topical book covers such broad ranging areas as the live presentation of management ideas, using rhetoric, legitimating ideas, values and visions, the grammar of persuasion and charisma and oratory and is a valuable resource for students academics and researchers in the fields of management, sociology, and communications.

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Specifikationer
Sprog:
Engelsk
Sider:
170
ISBN-13:
9780415306232
Indbinding:
Paperback
ISBN-10:
041530623X
Udg. Dato:
18 aug 2005
Størrelse i cm:
21,6 x 13,8
Oplagsdato:
18 aug 2005
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