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Managerial Economics and Strategy, Global Edition + MyLab Economics with Pearson eText (Package)

Managerial Economics and Strategy, Global Edition + MyLab Economics with Pearson eText (Package)

Tjek vores konkurrenters priser

For courses in Managerial Economics.

This package includes MyEconLab®

 

A Problem-based Approach that Uses Modern Theories and Real-world Examples

Managerial Economics and Strategy uses real-­world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini­-cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them.

 

The Second Edition has been fully revised and updated to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behavior, and innovation. It also features new learning objectives, examples, end-of-chapter questions, and spreadsheet exercises.

 

This package includes MyEconLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

 

MyEconLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

 

 

Tjek vores konkurrenters priser
Normalpris
kr 792
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

For courses in Managerial Economics.

This package includes MyEconLab®

 

A Problem-based Approach that Uses Modern Theories and Real-world Examples

Managerial Economics and Strategy uses real-­world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini­-cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them.

 

The Second Edition has been fully revised and updated to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behavior, and innovation. It also features new learning objectives, examples, end-of-chapter questions, and spreadsheet exercises.

 

This package includes MyEconLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

 

MyEconLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

 

 

Produktdetaljer
Sprog: Engelsk
Sider: 0
ISBN-13: 9781292159249
Indbinding: Andet
Udgave: 2
ISBN-10: 1292159243
Udg. Dato: 23 apr 2018
Længde: 22mm
Bredde: 205mm
Højde: 252mm
Forlag: Pearson Education Limited
Oplagsdato: 23 apr 2018
Forfatter(e) James Brander, Jeffrey Perloff


Kategori Forretningsstrategier


ISBN-13 9781292159249


Sprog Engelsk


Indbinding Andet


Sider 0


Udgave 2


Længde 22mm


Bredde 205mm


Højde 252mm


Udg. Dato 23 apr 2018


Oplagsdato 23 apr 2018


Forlag Pearson Education Limited

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