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Managerial Economics
Af: Ivan Png
Engelsk
Bogcover for Managerial Economics af Ivan Png, 9781032145402
Specifikationer
Sprog:
Engelsk
Sider:
324
ISBN-13:
9781032145402
Indbinding:
Paperback
Udgave:
6
ISBN-10:
1032145404
Udg. Dato:
23 mar 2022
Størrelse i cm:
17,3 x 24,5 x 2,3
Oplagsdato:
23 mar 2022
Forfatter(e):

Managerial Economics

Af: Ivan Png
Engelsk
Paperback 2022
Format:

Bog beskrivelse

Now in its sixth edition, Ivan Png''s Managerial Economics has been extensively revised with

  • an introductory chapter emphasizing decision-making and behavioral biases,
  • intensive application to current business and economic issues including technology, globalization, and pandemics,
  • a closing chapter highlighting business responses to climate change,
  • a streamlined presentation focusing on the economics that managers need to know.

As always, the text presents the key concepts of microeconomics intuitively, without sophisticated mathematics. Throughout, it emphasizes actual management applications.

The new sixth edition is updated with fresh up-to-date vignettes and discussion questions from all over the world and enhanced with detailed instructor supplements. It is an ideal text for any course focusing on the practical application of microeconomic principles to management.

The book provides truly useful economics for managers. In the words of one professor, "I can use your book for serious conversation with adult students."

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Specifikationer
Sprog:
Engelsk
Sider:
324
ISBN-13:
9781032145402
Indbinding:
Paperback
Udgave:
6
ISBN-10:
1032145404
Udg. Dato:
23 mar 2022
Størrelse i cm:
17,3 x 24,5 x 2,3
Oplagsdato:
23 mar 2022
Forfatter(e):
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