Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Managing and Leveraging Events
- Business and Social Dimensions
Engelsk
Bogcover for Managing and Leveraging Events af Ashlee Morgan, Jon Welty Peachey, Katie Schlenker, Nico Schulenkorf, Hussain Rammal, 9781032123110
Specifikationer
Sprog:
Engelsk
Sider:
164
ISBN-13:
9781032123110
Indbinding:
Paperback
ISBN-10:
1032123117
Kategori:
Udg. Dato:
29 jan 2024
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
29 jan 2024

Managing and Leveraging Events

- Business and Social Dimensions
Engelsk
Paperback 2024
Format:

Bog beskrivelse

This book explores and advances the latest concepts and developments in event management theory and practice.

Drawing on the ever-growing event management literature – and supported by theories and concepts from parent disciplines – the book examines challenges and opportunities related to maximising business and social benefits for those working in different event management positions in a variety of contexts. Written by an international team of five management scholars, the book investigates event management and leverage from various angles, including international business, event business studies, sport management, community development, and business strategy. It does so by offering a combination of theoretical approaches as well as contemporary cases from around the world.

This book will be of interest to undergraduate and postgraduate students of event management, as well as scholars researching in social and business-related areas of event management and leverage.

... Vis mere

Hos Booktok
433 kr
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
164
ISBN-13:
9781032123110
Indbinding:
Paperback
ISBN-10:
1032123117
Kategori:
Udg. Dato:
29 jan 2024
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
29 jan 2024
Finder produkter...
Kategori sammenhænge