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Managing and Marketing Health Services
Engelsk
Bogcover for Managing and Marketing Health Services af Anne Smith, Moira Fischbacher, Angus Laing, Gillian Hogg, 9781861526786
Specifikationer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9781861526786
Indbinding:
Paperback
ISBN-10:
1861526784
Udg. Dato:
22 aug 2002
Størrelse i cm:
1,1 x 15,4 x 22,8
Oplagsdato:
22 aug 2002
Paperback 2002
Format:

Bog beskrivelse
The organisation and management of health care services is a central theme within public policy across the post-industrial world. Demographic, socio-economic and technological changes present challenges for policy makers and health care professionals alike and there is constant pressure for the reorganisation of health care systems in pursuit of accessible, high quality, cost-effective health care delivery in modern democratic societies.Managing & Marketing Health Services provides a critical overview of the key challenges facing health care policy makers, managers and professionals in managing the design and delivery of health care services. It introduces a number of key themes - the service design process, the management of inter-organisational relationships, understanding health care consumers and evaluating service quality - to provide an integrated, holistic perspective on the delivery of health care services.Managing & Marketing Health Services is intended for post-graduate and post-experience courses in Health Care Management.
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Specifikationer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9781861526786
Indbinding:
Paperback
ISBN-10:
1861526784
Udg. Dato:
22 aug 2002
Størrelse i cm:
1,1 x 15,4 x 22,8
Oplagsdato:
22 aug 2002
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