Køb for 499 kr mere for gratis levering til pakkeshop
499 kr
Pakkeshop
599 kr
Hjemmelevering
Gemte
Log ind
0
Kurv
Kurv
Managing and Marketing Radical Innovations
- Marketing New Technology
Engelsk
Bogcover for Managing and Marketing Radical Innovations af Birgitta Sandberg, 9780415619479
Specifikationer
Sprog:
Engelsk
Sider:
272
ISBN-13:
9780415619479
Indbinding:
Paperback
ISBN-10:
0415619475
Udg. Dato:
27 jan 2011
Størrelse i cm:
15,6 x 23,3 x 2,4
Oplagsdato:
27 jan 2011
Forfatter(e):

Managing and Marketing Radical Innovations

- Marketing New Technology
Engelsk
Paperback 2011
Format:

Bog beskrivelse

This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies considering the role of this proactivity in five firms engaged in the process.

Unlike other studies in this area, this book demonstrates that anticipation plays an important role at the idea generation stage and Sandberg introduces a new way of describing a firm’s proactivity as a dynamic pattern. Furthermore, the deeper consideration of customer related proactivity contributes to the study of market orientation, which increasingly focuses on the proactive side.

 

... Vis mere

Forlags Vejl. pris
535,89 kr
Januarudsalg
471 kr
spar 12%
Læg i kurv nu
Fri fragt over 499,-
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
272
ISBN-13:
9780415619479
Indbinding:
Paperback
ISBN-10:
0415619475
Udg. Dato:
27 jan 2011
Størrelse i cm:
15,6 x 23,3 x 2,4
Oplagsdato:
27 jan 2011
Forfatter(e):
Finder produkter...
Kategori sammenhænge