Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
Managing Customer Relationships And Building Loyalty
Engelsk Paperback
Se mere i:
Managing Customer Relationships And Building Loyalty
Engelsk Paperback

135 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog

 

Targeting, acquiring, and retaining the "right" customers is at the core of many successful service firms. The objective is to build the relationships and develop loyal customers who will contribute to a growing volume of business with the firm in the future. Managing Customer Relationships and Building Loyalty describes how to acquire and develop desirable, loyal customers within the chosen segments, and the painstaking process to build and maintain their loyalty through well-conceived relationship marketing strategies. This book is the tenth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

Product detaljer
Sprog:
Engelsk
Sider:
75
ISBN-13:
9781944659363
Indbinding:
Paperback
Udgave:
ISBN-10:
1944659366
Kategori:
Udg. Dato:
18 nov 2017
Længde:
0mm
Bredde:
0mm
Højde:
0mm
Forlag:
World Scientific Publishing Co Inc (USA)
Oplagsdato:
18 nov 2017
Forfatter(e):
Vi anbefaler også
Kategori sammenhænge