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Managing Global Strategy
- Developing an Effective Strategy in International Business
Engelsk
Bogcover for Managing Global Strategy af William H. A. Johnson, 9780367462857
Specifikationer
Sprog:
Engelsk
Sider:
170
ISBN-13:
9780367462857
Indbinding:
Paperback
ISBN-10:
0367462850
Udg. Dato:
22 okt 2020
Størrelse i cm:
15,3 x 22,9 x 1,6
Oplagsdato:
22 okt 2020
Forfatter(e):

Managing Global Strategy

- Developing an Effective Strategy in International Business
Engelsk
Paperback 2020
Format:

Bog beskrivelse

This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.

Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include:

• Internal and external environmental analyses;

• Cross-cultural communication;

• Structural considerations;

• Leadership and motivation;

• Foreign market entry, mergers, alliances and acquisitions.

Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author.

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Specifikationer
Sprog:
Engelsk
Sider:
170
ISBN-13:
9780367462857
Indbinding:
Paperback
ISBN-10:
0367462850
Udg. Dato:
22 okt 2020
Størrelse i cm:
15,3 x 22,9 x 1,6
Oplagsdato:
22 okt 2020
Forfatter(e):
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