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Managing Innovation Within Networks
Engelsk
Bogcover for Managing Innovation Within Networks af Wim Biemans, 9781138573628
Specifikationer
Sprog:
Engelsk
Sider:
294
ISBN-13:
9781138573628
Indbinding:
Hardback
ISBN-10:
1138573620
Udg. Dato:
27 mar 2018
Størrelse i cm:
24,0 x 16,3 x 2,6
Oplagsdato:
27 mar 2018
Forfatter(e):

Managing Innovation Within Networks

Engelsk
Hardback 2018
Format:

Bog beskrivelse

Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.

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Specifikationer
Sprog:
Engelsk
Sider:
294
ISBN-13:
9781138573628
Indbinding:
Hardback
ISBN-10:
1138573620
Udg. Dato:
27 mar 2018
Størrelse i cm:
24,0 x 16,3 x 2,6
Oplagsdato:
27 mar 2018
Forfatter(e):
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