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Managing Public Relations
- Business Principles and Tools for Strategic Communication, 2e
Engelsk Paperback
Managing Public Relations
- Business Principles and Tools for Strategic Communication, 2e
Engelsk Paperback

716 kr
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6 - 8 hverdage

Om denne bog

The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book’s unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes:

  • Current examples and testimonials from across the globe, as well as updated "Executive Viewpoints"
  • Expanded content on strategic planning, budgeting, and financial statements
  • Detailed commentary on topics relevant to the modern workplace, including remote management
  • Consideration of diversity, inclusion, equity, and access within PR
  • Additional content on the use of analytics and measuring return on investment (ROI)
  • Updated online material, including an Instructor’s Manual that incorporates problem-based questions, example assignments, and activities

A highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying public relations management, strategic communications and marketing management.

Product detaljer
Sprog:
Engelsk
Sider:
340
ISBN-13:
9781032076768
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1032076763
Kategori:
PR
Udg. Dato:
2 mar 2023
Længde:
31mm
Bredde:
174mm
Højde:
246mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
2 mar 2023
Forfatter(e):
Products purchased together
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