Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Managing Sport Business
- An Introduction
Engelsk
Bogcover for Managing Sport Business af , 9781138291386
Specifikationer
Sprog:
Engelsk
Sider:
674
ISBN-13:
9781138291386
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1138291382
Kategori:
Udg. Dato:
16 maj 2018
Størrelse i cm:
17,4 x 24,6 x 3,3
Oplagsdato:
16 maj 2018

Managing Sport Business

- An Introduction
Engelsk
Paperback 2018
Format:

Bog beskrivelse

Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. Now in a fully revised and expanded second edition, this authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level.

The first section examines the global context for contemporary sports management. The second explores the key functional areas of management, from organisation and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business.

Complemented by a companion website full of additional resources, this book is essential reading for all students of sport management and sport business.

... Vis mere

Hos Booktok
629 kr
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
674
ISBN-13:
9781138291386
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1138291382
Kategori:
Udg. Dato:
16 maj 2018
Størrelse i cm:
17,4 x 24,6 x 3,3
Oplagsdato:
16 maj 2018
Finder produkter...
Kategori sammenhænge