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Managing Today’s News Media
- Audience First
Af: Debora Halpern Wenger, Hank Price, Samir A. Husni
Engelsk
Bogcover for Managing Today’s News Media af Debora Halpern Wenger, Hank Price, Samir A. Husni, 9781452292571
Specifikationer
Sprog:
Engelsk
Sider:
232
ISBN-13:
9781452292571
Indbinding:
Paperback
ISBN-10:
1452292574
Kategori:
Udg. Dato:
27 okt 2015
Størrelse i cm:
23,1 x 15,3 x 1,5
Forlag:
Oplagsdato:
27 okt 2015
Forfatter(e):
Genre:

Managing Today’s News Media

- Audience First
Af: Debora Halpern Wenger, Hank Price, Samir A. Husni
Engelsk
Paperback 2015
Format:
Paperback
Bog beskrivelse

The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce "The 4Cs Strategy" to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Every chapter in the book relates to one or more of these four key principles:

 

  • Customer – Each platform must offer a unique experience to the customer.
  • Choice – The audience has more options than ever, and news organizations must work harder to be the preferred choice.
  • Control – Sharing power and control with the audience is now a necessary part of running a successful news operation.
  • Change – Companies can manage change through adaptation.

 

Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.

 

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Specifikationer
Sprog:
Engelsk
Sider:
232
ISBN-13:
9781452292571
Indbinding:
Paperback
ISBN-10:
1452292574
Kategori:
Udg. Dato:
27 okt 2015
Størrelse i cm:
23,1 x 15,3 x 1,5
Forlag:
Oplagsdato:
27 okt 2015
Forfatter(e):
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