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Market-Based Management
- Pearson New International Edition
5
(1)
Engelsk
Bogcover for Market-Based Management af Russell Cummings, Roger Best, 9781292020396
Specifikationer
Sprog:
Engelsk
Sider:
512
ISBN-13:
9781292020396
Indbinding:
Paperback
Udgave:
6
ISBN-10:
1292020393
Udg. Dato:
24 jul 2013
Størrelse i cm:
26,7 x 21,3 x 1,7
Oplagsdato:
24 jul 2013
Forfatter(e):

Market-Based Management

- Pearson New International Edition
5
(1)
Engelsk
Paperback 2013
Format:

Bog beskrivelse

For courses in marketing management or marketing strategy.

A focus on how marketing performance, profitability, and strategies affect profit.
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.
This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

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Specifikationer
Sprog:
Engelsk
Sider:
512
ISBN-13:
9781292020396
Indbinding:
Paperback
Udgave:
6
ISBN-10:
1292020393
Udg. Dato:
24 jul 2013
Størrelse i cm:
26,7 x 21,3 x 1,7
Oplagsdato:
24 jul 2013
Forfatter(e):
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