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Market Entry in China
- Case Studies on Strategy, Marketing, and Branding
Engelsk
Bogcover for Market Entry in China af , 9783319804996
Specifikationer
Sprog:
Engelsk
Sider:
231
ISBN-13:
9783319804996
Indbinding:
Paperback
ISBN-10:
3319804995
Kategori:
Udg. Dato:
20 jun 2018
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
20 jun 2018

Market Entry in China

- Case Studies on Strategy, Marketing, and Branding
Engelsk
Paperback 2018
Format:

Bog beskrivelse
This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.
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699,01 kr
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531 kr
spar 24%
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Specifikationer
Sprog:
Engelsk
Sider:
231
ISBN-13:
9783319804996
Indbinding:
Paperback
ISBN-10:
3319804995
Kategori:
Udg. Dato:
20 jun 2018
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
20 jun 2018
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