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Market Entry into the USA
- Why European Companies Fail and How to Succeed
Engelsk
Bogcover for Market Entry into the USA af Ralf Drews, Melissa Lamson, 9783319373270
Specifikationer
Sprog:
Engelsk
Sider:
125
ISBN-13:
9783319373270
Indbinding:
Paperback
ISBN-10:
3319373277
Udg. Dato:
22 okt 2016
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
22 okt 2016
Forfatter(e):

Market Entry into the USA

- Why European Companies Fail and How to Succeed
Engelsk
Paperback 2016
Format:

Bog beskrivelse
This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment.
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Specifikationer
Sprog:
Engelsk
Sider:
125
ISBN-13:
9783319373270
Indbinding:
Paperback
ISBN-10:
3319373277
Udg. Dato:
22 okt 2016
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
22 okt 2016
Forfatter(e):
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