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Market Management and Project Business Development
Engelsk
Bogcover for Market Management and Project Business Development af Hedley Smyth, 9780415705097
Specifikationer
Sprog:
Engelsk
Sider:
314
ISBN-13:
9780415705097
Indbinding:
Paperback
ISBN-10:
0415705096
Udg. Dato:
30 sep 2014
Størrelse i cm:
15,7 x 23,6 x 1,9
Oplagsdato:
30 sep 2014
Forfatter(e):

Market Management and Project Business Development

Engelsk
Paperback 2014
Format:

Bog beskrivelse

Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating how to secure and deliver value, and improve performance in profitable ways.

By providing a set of key principles and guidelines to business-to-business (B2B) marketing, construction project management expert Hedley Smyth demonstrates how to use marketing and business development principles to maximise the value of a project.

The book takes a step-by-step approach by dealing with each stage in a project’s lifecycle in turn, covering a range of approaches including the marketing mix, relationship marketing and its project marketing variant, entrepreneurial marketing and the service-dominant logic.

This book is valuable reading for all students and specialists in project management, as well as project managers in business, management, the built environment, or indeed any industry.

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Specifikationer
Sprog:
Engelsk
Sider:
314
ISBN-13:
9780415705097
Indbinding:
Paperback
ISBN-10:
0415705096
Udg. Dato:
30 sep 2014
Størrelse i cm:
15,7 x 23,6 x 1,9
Oplagsdato:
30 sep 2014
Forfatter(e):
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