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Market Rebels

- How Activists Make or Break Radical Innovations
Af: Hayagreeva Rao Engelsk Hardback

Market Rebels

- How Activists Make or Break Radical Innovations
Af: Hayagreeva Rao Engelsk Hardback
Tjek vores konkurrenters priser
Argues that market rebels also establish fresh niches and fresh cultural styles. This book shows how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents.
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Argues that market rebels also establish fresh niches and fresh cultural styles. This book shows how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents.
Produktdetaljer
Sprog: Engelsk
Sider: 216
ISBN-13: 9780691134567
Indbinding: Hardback
Udgave:
ISBN-10: 0691134561
Udg. Dato: 21 dec 2008
Længde: 22mm
Bredde: 147mm
Højde: 221mm
Forlag: Princeton University Press
Oplagsdato: 21 dec 2008
Forfatter(e): Hayagreeva Rao
Forfatter(e) Hayagreeva Rao


Kategori Økonomisk teori og filosofi


ISBN-13 9780691134567


Sprog Engelsk


Indbinding Hardback


Sider 216


Udgave


Længde 22mm


Bredde 147mm


Højde 221mm


Udg. Dato 21 dec 2008


Oplagsdato 21 dec 2008


Forlag Princeton University Press

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