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Market Research and Analysis
- Methods, Design and Data
Engelsk
Bogcover for Market Research and Analysis af Marcus Goncalves, 9781501522888
Specifikationer
Sprog:
Engelsk
Sider:
250
ISBN-13:
9781501522888
Indbinding:
Hardback
ISBN-10:
1501522884
Udg. Dato:
16 aug 2024
Størrelse i cm:
18,6 x 23,7 x 2,5
Forlag:
Oplagsdato:
16 aug 2024
Forfatter(e):

Market Research and Analysis

- Methods, Design and Data
Engelsk
Hardback 2024
Format:

Bog beskrivelse
This book provides a comprehensive discussion of market research and analysis, covering key concepts, process descriptions, qualitative and quantitative techniques for market research and data analysis, and application scenarios. Although it is not an academic textbook, it is geared toward business management professionals and graduate students who want to enhance their skills in addressing management decision problems (MDP) and test them for statistical significance. Readers will appreciate the breadth and depth of this subject, market research techniques, and how they are relevant to the business enterprise, whether it is a startup entrepreneurship or an established business organization. This book guides readers on how to conduct market research and solve business challenges. The structure of the book is based on the six steps of the market research process: problem definition, development of an approach to the problem, research design formulation, fieldwork and data collection, data preparation, qualitative and quantitative analysis, statistical test of significance of results, report preparation, and presentation.
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Specifikationer
Sprog:
Engelsk
Sider:
250
ISBN-13:
9781501522888
Indbinding:
Hardback
ISBN-10:
1501522884
Udg. Dato:
16 aug 2024
Størrelse i cm:
18,6 x 23,7 x 2,5
Forlag:
Oplagsdato:
16 aug 2024
Forfatter(e):
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