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Marketing 2.0
- Strategies for Closer Customer Relationships
Engelsk
Bogcover for Marketing 2.0 af Jacob B. Jensen, Gerald Corbae, Dirk Schneider, 9783642055515
Specifikationer
Sprog:
Engelsk
Sider:
154
ISBN-13:
9783642055515
Indbinding:
Paperback
ISBN-10:
3642055516
Udg. Dato:
15 dec 2010
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
15 dec 2010

Marketing 2.0

- Strategies for Closer Customer Relationships
Engelsk
Paperback 2010
Format:

Bog beskrivelse

The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communication, companies are able to create closer dialogs with key customers. This book analyses the enduring changes that the world of marketing is undergoing and presents the four most important new concepts: holistic brand management, customer relationship marketing, real-time marketing, and multi-channel marketing. The text is accompanied by selected case studies from all over the world.

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Specifikationer
Sprog:
Engelsk
Sider:
154
ISBN-13:
9783642055515
Indbinding:
Paperback
ISBN-10:
3642055516
Udg. Dato:
15 dec 2010
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
15 dec 2010
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