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Marketing 6.0
- The Future Is Immersive
Af: Iwan Setiawan, Hermawan Kartajaya, Philip Kotler
Engelsk
Bogcover for Marketing 6.0 af Iwan Setiawan, Hermawan Kartajaya, Philip Kotler, 9781119835219
Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9781119835219
Indbinding:
Hardback
ISBN-10:
1119835216
Kategori:
Udg. Dato:
12 dec 2023
Størrelse i cm:
16,1 x 23,7 x 2,2
Forlag:
Oplagsdato:
12 dec 2023
Forfatter(e):
Genre:

Marketing 6.0

- The Future Is Immersive
Af: Iwan Setiawan, Hermawan Kartajaya, Philip Kotler
Engelsk
Hardback 2023
Format:
Hardback
Bog beskrivelse
Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about: The building blocks of metamarketingGeneration Z and Generation Alpha and the technologies they use dailyHow to tap into metaverses and extended realityThe potential obstacles and solutions for creating a more interactive and immersive experience. Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.
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Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9781119835219
Indbinding:
Hardback
ISBN-10:
1119835216
Kategori:
Udg. Dato:
12 dec 2023
Størrelse i cm:
16,1 x 23,7 x 2,2
Forlag:
Oplagsdato:
12 dec 2023
Forfatter(e):
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