Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv

Marketing Across Cultures

Engelsk Paperback
Se mere i:

Marketing Across Cultures

Engelsk Paperback

809 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog

In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance.

 

Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts.

 

Full of up-to-date examples, numerous illustrations and using clear language, this text will guide students through key cultural marketing issues.  

Product detaljer
Sprog:
Engelsk
Sider:
496
ISBN-13:
9780273757733
Indbinding:
Paperback
Udgave:
6
ISBN-10:
0273757733
Kategori:
Udg. Dato:
20 dec 2012
Længde:
25mm
Bredde:
185mm
Højde:
242mm
Forlag:
Pearson Education Limited
Oplagsdato:
20 dec 2012
Finder produkter...
Kategori sammenhænge