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Marketing Across Cultures
Engelsk
Bogcover for Marketing Across Cultures af Jean-Claude Usunier, Julie Lee, 9780273757733
Specifikationer
Sprog:
Engelsk
Sider:
496
ISBN-13:
9780273757733
Indbinding:
Paperback
Udgave:
6
ISBN-10:
0273757733
Kategori:
Udg. Dato:
20 dec 2012
Størrelse i cm:
24,2 x 18,5 x 2,5
Oplagsdato:
20 dec 2012

Marketing Across Cultures

Engelsk
Paperback 2012
Format:

Bog beskrivelse

In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance.

 

Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts.

 

Full of up-to-date examples, numerous illustrations and using clear language, this text will guide students through key cultural marketing issues.  

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Specifikationer
Sprog:
Engelsk
Sider:
496
ISBN-13:
9780273757733
Indbinding:
Paperback
Udgave:
6
ISBN-10:
0273757733
Kategori:
Udg. Dato:
20 dec 2012
Størrelse i cm:
24,2 x 18,5 x 2,5
Oplagsdato:
20 dec 2012
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