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Marketing and Consumption in Modern Japan
Engelsk
Bogcover for Marketing and Consumption in Modern Japan af Kazuo Usui, 9781138205987
Specifikationer
Sprog:
Engelsk
Sider:
216
ISBN-13:
9781138205987
Indbinding:
Paperback
ISBN-10:
1138205982
Kategori:
Udg. Dato:
26 aug 2016
Størrelse i cm:
15,8 x 23,3 x 2,3
Oplagsdato:
26 aug 2016
Forfatter(e):

Marketing and Consumption in Modern Japan

Engelsk
Paperback 2016
Format:

Bog beskrivelse
This book explores the development of marketing, consumption and marketing thought in Japan during the twentieth century. It shows how Japan had a long established indigenous traditional approach to marketing, separate from Western approaches, and discusses how the Japanese approach to marketing was applied in the form of new marketing activities, responding to changing patterns of consumption, which contributed considerably to Japan''s economic success. The book concludes with a discussion of how Japanese approach to marketing is likely to develop at a time when globalisation and international marketing are having an increasing impact in Japan.
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Specifikationer
Sprog:
Engelsk
Sider:
216
ISBN-13:
9781138205987
Indbinding:
Paperback
ISBN-10:
1138205982
Kategori:
Udg. Dato:
26 aug 2016
Størrelse i cm:
15,8 x 23,3 x 2,3
Oplagsdato:
26 aug 2016
Forfatter(e):
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