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Marketing and Dysfunctional Consumer Behaviour
- Understanding How and When Marketing Drives Problematic Consumption Patterns
Engelsk
Bogcover for Marketing and Dysfunctional Consumer Behaviour af Gioele Zamparo, 9783031891618
Specifikationer
Sprog:
Engelsk
Sider:
132
ISBN-13:
9783031891618
Indbinding:
Hardback
ISBN-10:
3031891619
Udg. Dato:
6 maj 2025
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
6 maj 2025
Forfatter(e):

Marketing and Dysfunctional Consumer Behaviour

- Understanding How and When Marketing Drives Problematic Consumption Patterns
Engelsk
Hardback 2025
Format:

Bog beskrivelse
This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling.
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Specifikationer
Sprog:
Engelsk
Sider:
132
ISBN-13:
9783031891618
Indbinding:
Hardback
ISBN-10:
3031891619
Udg. Dato:
6 maj 2025
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
6 maj 2025
Forfatter(e):
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