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Marketing Big Oil: Brand Lessons from the World’s Largest Companies
Engelsk
Bogcover for Marketing Big Oil: Brand Lessons from the World’s Largest Companies af M. Robinson, 9781137389169
Specifikationer
Sprog:
Engelsk
Sider:
153
ISBN-13:
9781137389169
Indbinding:
Hardback
ISBN-10:
1137389168
Kategori:
Udg. Dato:
4 jul 2014
Størrelse i cm:
14,4 x 22,4 x 1,6
Oplagsdato:
4 jul 2014
Forfatter(e):
Genre:

Marketing Big Oil: Brand Lessons from the World’s Largest Companies

Engelsk
Hardback 2014
Format:

Bog beskrivelse
Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.
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Specifikationer
Sprog:
Engelsk
Sider:
153
ISBN-13:
9781137389169
Indbinding:
Hardback
ISBN-10:
1137389168
Kategori:
Udg. Dato:
4 jul 2014
Størrelse i cm:
14,4 x 22,4 x 1,6
Oplagsdato:
4 jul 2014
Forfatter(e):
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