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Marketing

- Real People, Real Decisions

Marketing

- Real People, Real Decisions
Tjek vores konkurrenters priser

Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.

 

Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.

 

The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what’s happening in the world of marketing today.

 

This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.

Tjek vores konkurrenters priser
Normalpris
kr 688
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.

 

Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.

 

The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what’s happening in the world of marketing today.

 

This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.

Produktdetaljer
Sprog: Engelsk
Sider: 616
ISBN-13: 9781292227191
Indbinding: Paperback
Udgave: 3
ISBN-10: 1292227192
Kategori: Salg og marketing
Udg. Dato: 15 jul 2019
Længde: 30mm
Bredde: 200mm
Højde: 265mm
Forlag: Pearson Education Limited
Oplagsdato: 15 jul 2019
Forfatter(e) Bradley Barnes, Wendy Tabrizi, Greg Marshall, Michael Solomon, Elnora Stuart, Vincent-Wayne Mitchell


Kategori Salg og marketing


ISBN-13 9781292227191


Sprog Engelsk


Indbinding Paperback


Sider 616


Udgave 3


Længde 30mm


Bredde 200mm


Højde 265mm


Udg. Dato 15 jul 2019


Oplagsdato 15 jul 2019


Forlag Pearson Education Limited

Kategori sammenhænge