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Marketing Briefs
Engelsk
Bogcover for Marketing Briefs af Sally Dibb, Lyndon Simkin, 9780750662000
Specifikationer
Sprog:
Engelsk
Sider:
376
ISBN-13:
9780750662000
Indbinding:
Paperback
Udgave:
2
ISBN-10:
075066200X
Kategori:
Udg. Dato:
30 jun 2004
Størrelse i cm:
24,6 x 18,9 x 2,2
Oplagsdato:
30 jun 2004
Forfatter(e):

Marketing Briefs

Engelsk
Paperback 2004
Format:

Bog beskrivelse
This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject.

The text itself is organized into short structured chapters, the Briefs, each including:
* Core definitions
* A bulleted key point overview
* Thorough yet concise explanation of the concept and primary issues
* Illustrative examples
* A selection of examination style case, essay and applied questions

Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and ''golden rules'' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.








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Specifikationer
Sprog:
Engelsk
Sider:
376
ISBN-13:
9780750662000
Indbinding:
Paperback
Udgave:
2
ISBN-10:
075066200X
Kategori:
Udg. Dato:
30 jun 2004
Størrelse i cm:
24,6 x 18,9 x 2,2
Oplagsdato:
30 jun 2004
Forfatter(e):
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