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Marketing Communication
- New Approaches, Technologies, and Styles
Engelsk
Bogcover for Marketing Communication af , 9780199276950
Specifikationer
Sprog:
Engelsk
Sider:
320
ISBN-13:
9780199276950
Indbinding:
Paperback
ISBN-10:
0199276951
Udg. Dato:
17 nov 2005
Størrelse i cm:
15,5 x 23,4 x 2,0
Oplagsdato:
17 nov 2005

Marketing Communication

- New Approaches, Technologies, and Styles
Engelsk
Paperback 2005
Format:

Bog beskrivelse
Marketing Communication: New Approaches, Technologies, and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals.
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Specifikationer
Sprog:
Engelsk
Sider:
320
ISBN-13:
9780199276950
Indbinding:
Paperback
ISBN-10:
0199276951
Udg. Dato:
17 nov 2005
Størrelse i cm:
15,5 x 23,4 x 2,0
Oplagsdato:
17 nov 2005
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