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Marketing Communication Policies
Engelsk
Bogcover for Marketing Communication Policies af Rainer Busch, Fritz Unger, Margarete Seidenspinner, 9783642072147
Specifikationer
Sprog:
Engelsk
Sider:
260
ISBN-13:
9783642072147
Indbinding:
Paperback
ISBN-10:
3642072143
Kategori:
Udg. Dato:
14 okt 2010
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
14 okt 2010

Marketing Communication Policies

Engelsk
Paperback 2010
Format:

Bog beskrivelse

By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. There are comprehensive illustrations, cases, questions for discussion, and case solutions.

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409 kr
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Specifikationer
Sprog:
Engelsk
Sider:
260
ISBN-13:
9783642072147
Indbinding:
Paperback
ISBN-10:
3642072143
Kategori:
Udg. Dato:
14 okt 2010
Størrelse i cm:
23,5 x 15,5
Oplagsdato:
14 okt 2010
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